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John Stevenson Plumbing

AC Summer Campaign

John Stevenson Plumbing Heating & Air

Ad Set Performance Breakdown - Last 30 Days

Total Spend

$906.68

3 ad sets

Total Leads

Generated leads

Avg Cost per Lead

$64.76

Campaign average

Avg CTR

1.00%

Campaign average

Spend by Ad Set

Total budget allocated to each ad set

Leads Generated by Ad Set

Total leads captured per ad set

Click-Through Rate (CTR)

CTR percentage by ad set

Cost per Lead (CPL)

Average cost to acquire one lead

Budget Distribution

Percentage of total spend per ad set

Impressions vs Leads

Efficiency comparison across ad sets

Ad Set Performance Details

Comprehensive metrics for each ad set

Ad Set Name	Spend	Impressions	Reach	Frequency	Clicks	CTR	Leads	CPL	CPC	CPM
AC Tune-Up - Beat The Summer Rush	$384.85	13,131	6,565	2.00x	178	1.33%	7	$54.98	$2.16	$29.31
AC Tune-Up - Family Comfort	$462.22	21,816	10,908	2.00x	182	0.78%	7	$66.03	$2.54	$21.19
AC Prevention - Family & Pet Vulnerability	$59.61	2,636	1,318	2.00x	14	0.53%	0	—	$4.26	$22.62

✅ Best Performer

Ad Set

AC Tune-Up - Beat The Summer Rush

Cost per Lead

$54.98

CTR

1.33%

This ad set outperforms others with the lowest cost per lead and highest click-through rate. The urgency messaging resonates well with your audience.

Action Required

Ad Set

AC Prevention - Family & Pet Vulnerability

Leads Generated

CTR

0.53%

This ad set is not converting despite $59.61 spend. Recommend pausing immediately and reallocating budget to top performers.